Healthcare
For more than 30 years, the Institute for Healthcare Improvement (IHI) has helped health systems around the world improve care and health outcomes. But growth created complexity. New initiatives. New programs. New audiences. The brand had become fragmented and the story was harder to tell.
IHI partnered with CXO to unify its brand, sharpen its voice and expand its influence across the global health community, kicking off a 13-year collaboration.
A unified brand. A stronger voice. Greater influence.
influence
13
Year partnership
40+
Approaches to the brand, distilled into one unified visual system
We repositioned IHI as a leading innovator in health and health care improvement — an organization that convenes experts, sparks new thinking and accelerates better health outcomes for individuals and populations.
Developed in collaboration with our creative leads at M Space Design, a new brand platform unified IHI’s messaging, brand architecture and identity across the organization, replacing fragmented communications with one clear story.
With the new brand in place, CXO helped IHI show up in the world with greater clarity and authority.
A clear messaging framework defined IHI’s differentiators and advanced its ambitious agenda. External communications strengthened IHI’s voice across the global health community. And together with the IHI team, we re-energized the organization around its mission and future.
As part of the activation, we created a CEO executive platform for IHI’s leader, Dr. Kedar Mate, shaping his ideas into a clear point of view about the future of health care. At the center of that platform: Equity is the bridge across the quality chasm.
The platform connected Dr. Mate’s experience, research and leadership perspective into a powerful narrative — one that expanded IHI’s voice through thought leadership, media engagement and industry dialogue.
The CXO team brought an extraordinary level of professionalism, responsiveness, flexibility, and sensitivity to our work together, along with a deep understanding of our organization. For nearly 14 years, they protected, enhanced, and promoted our brand with remarkable skill and care. We are profoundly grateful for their many years of trusted partnership.
