People

Kathleen advises top executives at companies ranging from startups to admired Fortune 50 brands. She brings CXO’s clients deep cross-sector experience spanning technology, healthcare, professional services, education, defense and aviation.

Dedicated to helping organizations discover and magnify the best in themselves, Kathleen is passionate about increasing business value through brand. She specializes in inventive strategies that strengthen market leadership, reach new customers, shift perceptions and accelerate business priorities in unexpected ways. Her favorite client response is simple:
“You got us!”

Kathleen is an avid reader of mystery novels who aspired to be an FBI profiler before finding her calling as a brand detective at CXO. She enjoys spending time in the alternate universes of downtown Boston and the deep woods of Maine.

Dani is a high-energy brand strategist, communications specialist and idea activator. Equally comfortable working on the big picture or in the fine details, she develops brand strategies and is accountable for bringing them to life.

Dani brings CXO’s clients over 20 years of experience at boutique and global branding firms, tackling the challenges of both business and consumer brands, from professional services to cybersecurity, higher education to healthcare.

Of all of her roles, “cheerleader” is a favorite. Maybe it’s her dance team roots? At home and at work, she is always game to give a boost and to celebrate a win. When Dani’s around, you can be sure a high-five isn’t far behind.

Joanna delivers business-building communication strategy and activation for mission-driven brands.

With experience spanning every discipline across CXO’s brand strategy and communication spectrum, she’s known by clients for her versatility, curiosity and thoughtful approach to solving problems big and small. Throughout her more than 15 years in agency leadership roles, Joanna has partnered closely with organizations across B2B technology, aviation, manufacturing and professional and financial services.

A tinkerer at heart, Joanna loves to putter around her house and yard, finding projects to try her hand at. When she’s not in fix-it mode, you can catch this former collegiate soccer player cheering on her local pro team, The Portland Hearts of Pine (UTFH!).

Mark is a content writer and strategist specializing in B2B technology. Passionate about making complex technology more accessible, he is equally at home discussing the business value of technology and going deep on the technical details that power it.

Guided by a belief that good content marketing puts brand identity into action, Mark helps organizations bridge the gap between “This is who we are” and “This is why you should care.” Before joining CXO, he spent 12 years at IBM supporting content creation across multiple business units across the company, including IBM Cloud, IBM Systems and IBM Watson IoT.

As the father of two young boys, Mark is familiar with the concept of hobbies, and he aspires to have one someday. In his rare free time, he enjoys cooking from scratch, running, and spending time in nature. A self-described former bookish child, Mark is now passing his love of reading and stories on to the next generation.

Katrinna keeps CXO’s business operations humming seamlessly with her unique blend of financial expertise, operational strategy, technology oversight, contract management and human resources leadership.

Throughout her career, Katrinna has held management roles across a wide range of service industries, including digital brand and communications agencies, organizational consulting firms, PR agencies, and a Silicon Valley art and technology non-profit.

Katrinna is always testing limits and taking new challenges, on the job and out of the office. In an effort to conquer her fear of heights, she has crossed swaying suspension bridges, ziplined above treetops and waterfalls, and even jumped into sinkholes. But on her next adventure, Katrinna plans to stay low to the ground.

A trusted communication and strategy partner, Sandy is known for designing and leading programs that elevate brands and deliver measurable impact.

Over the past 20 years, she has helped organizations and leaders sharpen their voice, build credibility and expand their influence in complex, competitive markets across healthcare and life sciences, technology, financial services, professional services and defense. She has partnered closely with clients including Alibaba, E*TRADE, HCL Technologies, the Institute for Healthcare Improvement, Irdeto, PwC, Raytheon, Regus and Sony.

Known for her hands-on approach and big-picture thinking, Sandy helps clients translate complex business priorities into compelling stories that set them apart. Outside of work, she channels the same competitive energy into coaching youth basketball as a former college athlete.

Megan is a seasoned content and communication strategist with a passion for helping clients tell their stories in meaningful, memorable ways. She specializes in connecting organizations with the audiences that matter most through thoughtful messaging, strategic counsel, engaging communications and creative ideas that move people to action.

A former Associated Press award-winning journalist, Megan brings more than two decades of storytelling experience to clients in the technology, healthcare, nonprofit and professional services industries. Whether planning a high-stakes corporate event or creating reputation-building content, she pushes creative boundaries and chases the unexpected to deliver results that wow clients.

Megan also believes in pushing her own boundaries. Despite a lifelong fear of drowning, she loves parasailing, boating and even cold plunging (yes, technically less dangerous, but still. There’s water.)

Kirsten is a seasoned strategist who helps brands grow with clarity and purpose. Naturally curious, she excels at digging into organizations to uncover what makes them unique—then translating that value into positioning and messaging that feels organic, actionable and memorable.

Prior to joining CXO, Kirsten held senior brand strategy roles at DeSantis Breindel, Landor Associates and Doremus. She has developed comprehensive brand strategies for global clients including Novartis, Pfizer, Dana-Farber Cancer Institute, Mount Sinai Health System, Hartford Healthcare, Silver Point Capital, TRW Automotive, Wolters Kluwer, United Technologies and The Paley Center for Media.

When she’s not cultivating brands, Kirsten can usually be found tending her garden. The hydrangeas, by most accounts, are thriving.

As a communication strategist, Jill helps CXO clients turn brand strategy into action. Whether leading global campaigns, shaping executive thought leadership, or crafting keynote speeches, she’s known for rolling up her sleeves and becoming a seamless extension of her clients’ teams.

Over two decades working with B2B technology and professional services companies, Jill’s focus naturally expanded into visual communication. Today, she bridges verbal and visual storytelling to create cohesive brand experiences that connect with stakeholders and strengthen business impact.

Jill does some of her best thinking before sunrise. Outside of work, she enjoys family time, hot yoga, loud music, and getting lost in a great book.

Andreas takes a fun and fearless approach to brand-building, challenging himself, his colleagues and his clients to push aside convention and complexity in search of simple truth.

With over 15 years’ experience at agencies of all sizes including Siegel + Gale, REDPEAK and Sullivan, Andreas has led major engagements across consumer and B2B brands. Known for his unique perspective and infectious energy, he has collaborated with leading organizations including Aetna, American Express, Bloomberg, Domino’s, HP, Intel, Mitsubishi Motors, St. Jude Children’s Research Hospital and Sony.

As a recovering professional rock musician, Andreas can still be found in his spare time making noise.

Liz is a communication strategist who helps brands clearly define and express their message across every channel and touchpoint. She moves fluidly between big-picture thinking and hands-on execution, bringing brands to life through creative content and communications.

With experience spanning both agency and in-house roles, Liz has built and led campaigns across B2C and B2B audiences. She loves diving deep into a brand to uncover what makes it distinctive and how it can best show up in the world.

Outside of work, you’ll find Liz planning her next family trip or on the trails training for her next marathon.