Institute for Healthcare Improvement
Dauntless Air
“We have only great things to say about CXO’s professionalism and the impact of their work. They are the ideal partner.”
Technology
Sygnia
From best kept secret to bold market mover
Sygnia was known and loved by clients for best-in-class, battle-tested incident response. But they were not getting credit for all they had grown to offer. With a unique military-grade heritage and a comprehensive set of end-to-end capabilities, Sygnia sought to increase brand awareness and business growth with a brand that reflected their full range of expertise.
CXO partnered with the Sygnia team to build a brand that was true to their core and fit to their future, while honoring the DNA that sets them apart.
Building brands that build
mindshare
Simple is strong
The cyber space is filled with technical speak and jargon. And if your buyer is a technician, that lands. But when your audience is broader than that, when the board and c-suite are decision makers, or when you are at risk or in danger, your message needs to cut through. Clarity. Confidence. Capability. This is what Sygnia provides to its clients — and this is what their brand and messaging needed to convey.
Together with Sygnia, we positioned the company as a peerless leader in a space of their own — cyber readiness and response — and backed it up with simple, straightforward messaging that captures the value their clients see in them, the ethos that defines their work, and the results that keep clients coming back.
Duality in motion
There’s a duality that defines Sygnia. And their brand embraces it — verbally and visually. We built duality into the heart of their messaging and, together with our creative leads at Sinc, designed their identity around an ancient military symbol of offensive and defensive might. The result was authentic to Sygnia and a standout in their space.
Expertise on display
Sygnia’s people are renowned for their expertise, commitment and calm under pressure. They are who you want on your side when the stakes are highest. The brand launch campaign brings them — and their perspectives — forward.
VP Marketing