To build the best future, reimagine the best of your past.
In a series of executive workshops, we helped PRTM’s leadership team break through a longstanding disagreement about who their future customer targets should be. Once the decision to transition from a sole focus on VP-level technology leaders to a C-suite sell was made, exciting new possibilities came into view.
Together we leveraged the firm’s strong heritage in product development and supply chain consulting to reposition PRTM as the leader in an emerging space they were uniquely qualified to claim: operational strategy. A new North Star positioning statement staked out this valuable high ground, declaring PRTM “the premier operational strategy firm, delivering operational innovations that change markets.”