In a world of brand possibilities, find your most powerful idea.
When IHI was a smaller organization, it could cultivate an understanding of its story and offerings through numerous meaningful interactions over time. But as the organization grew, new audiences needed more help grasping what IHI stood for and all it had to say.
In search of a uniting brand concept, we spoke with employees, customers and partners. We discovered that IHI’s improvement DNA set it apart — not only in what the organization did, but in how its team behaved. They never focused on the walls in their way, they only found bold, inventive paths over them. Together, we architected a brand strategy to position IHI as a leading improvement innovator, and then aligned all IHI’s words, actions and interactions behind this single compelling idea.