To be seen as a bigger player, claim your rightful place in a growing market.
In-depth customer one-on-ones uncovered a powerful connection between CyberArk’s privileged account protection expertise and advanced threats. In addition, we learned that CyberArk customers trusted the company and believed it could serve the enterprise in a broader, more strategic way.
Armed with these fresh insights, we collaborated with CyberArk leadership to more boldly claim their role in the growing cyber threat landscape. We transitioned their brand narrative from compliance-driven to threat-driven. A new positioning as “the only security company laser-focused on striking down cyber threats that make their way inside to attack the heart of the enterprise” reinforced CyberArk as a critical element of cyber defense.