thinking

The Ugly Truth About Brand Development

It’s hard. It can feel unrewarding. There’s no real quantitative way to test that you’ve nailed it. These are a few of the reasons why it’s often an afterthought. The marketing tactics, like events, press releases and media interviews, are elevated to the top of to-do lists because they have built-in deadlines. But there’s no required timeline for creating a brand strategy.

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Breaking the Rules of Media Relations

Pitch, pitch, pitch (whether you have a timely and compelling story or not). That’s old-school PR. It’s time to break the rules of media relations, and rethink how and when you reach out to your media list.

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Mastering Effective Internal Communications

Internal communication at its best is easy to understand. Getting that communication to feel simple and aligned with organizational culture is no easy feat. Here are five tips for simple, effective internal communication.

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6 Tips for Communicating Change

Change is hard, especially internal change. If you fail at communicating change, why it’s happening and what it means for each person it affects, that desired change isn’t going to be successful.

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The Ugly Truth About Brand Development

It’s hard. It can feel unrewarding. There’s no real quantitative way to test that you’ve nailed it. These are a few of the reasons why it’s often an afterthought. The marketing tactics, like events, press releases and media interviews, are elevated to the top of to-do lists because they have built-in deadlines. But there’s no required timeline for creating a brand strategy.

Read More

A Dose of Big Tech for Better Health

Heavy tech hitters like IBM are investing big money in technology in healthcare, fueling innovations and breakthroughs that will improve patient outcomes and solve problems that have plagued our healthcare system for decades.

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