Kirsten Nowak

Kirsten is a seasoned strategist who helps brands grow with clarity and purpose. Naturally curious, she excels at digging into organizations to uncover what makes them unique—then translating that value into positioning and messaging that feels organic, actionable and memorable.

Prior to joining CXO, Kirsten held senior brand strategy roles at DeSantis Breindel, Landor Associates and Doremus. She has developed comprehensive brand strategies for global clients including Novartis, Pfizer, Dana-Farber Cancer Institute, Mount Sinai Health System, Hartford Healthcare, Silver Point Capital, TRW Automotive, Wolters Kluwer, United Technologies and The Paley Center for Media.

When she’s not cultivating brands, Kirsten can usually be found tending her garden. The hydrangeas, by most accounts, are thriving.