Institute for Healthcare Improvement
Sygnia
Technology
Nightwing
Coming out of the shadows to take flight
Formerly part of Raytheon, Nightwing relaunched as a standalone business amidst a period of dramatic change in the defense industry. The company drew from a deep set of credentials and a longstanding commitment to the mission to stake a fresh market position as a nimbler, more innovative alternative to the big contractors. In developing everything from the new name, to the foundational strategy & identity, to the latest ad campaigns, we’ve had the honor of serving as Nightwing’s brand partner of choice since the very beginning.
Building brands that build
credibility
Defining the edge of possible
To brand a new breed of national security solutions company, it was critical to capture the core of Nightwing’s differentiation: a comprehensive set of technically advanced capabilities that allows the company to see what others don’t, go where others won’t, and deliver what others can’t. We translated Nightwing’s inherent drive to outgrow yesterday’s expectations into an inspirational promise to help customers stay ahead by outpacing and outmaneuvering continually evolving threats.
Solving problems that weren’t meant to be solved
In supporting the highest-stakes, highest-consequence missions that protect our way of life, Nightwing is an organization that thrives on the extreme. From day one it’s been our mission to infuse the company’s can-do brand personality into culture-building and talent acquisition activities, promoting the workplace as a community of trailblazers at home with the unknown, where the opportunity for hands-on development and meaningful impact abounds.
