Blog

Every well positioned company faces a deceptively simple choice: which brand idea leads – and which ones follow? In practice, it’s one of the hardest decisions they’ll make. There is…

What went wrong at Jaguar, and how other companies have succeeded by aligning their brand decision-making with their business strategy. Last December, Jaguar announced the termination of its longtime Chief…

If you’ve ever scrolled through your brand’s social feed and wondered, “Does this feel like us?”, you’re not alone. Most brands struggle with social media consistency. It’s not because they…

It’s not just an event. And leadership teams know it. The annual sales kickoff is your opportunity to give your sales team the fuel and the fire they need to…

With nearly two decades of experience building brand, marketing and communications strategies for leading organizations worldwide, Dani Peroni’s client partnerships have spanned industries, ranging from healthcare to technology, financial services…

How shining a light on your start can rally employees to grow your future While company origin stories often play a central role in external brand-building, too often their employee…

To reach your target audience—no matter what their role—think of them as humans first. Learn three ways to create human-centric content for your brand. With the advent of new tools…

We’re celebrating a significant milestone at CXO – 20 years of being in business! To mark this special occasion we are sharing 20 invaluable brand lessons we’ve learned along the…

Even the most brilliant business strategy is destined to stall if no one hears it, believes it or knows how to act on it. Check out this Forbes article from…

You’ve got your company or product name, you’ve established a strong brand identity and you have a solid strategy messaging platform in place. But the fun’s not over! Now it’s…

Figuring out the right name for your company, product or service is no easy feat, but how you set the stage makes all the difference. Here’s how to get it…