Thought leadership opportunities lie dormant in a company's people, products, customers, technologies and processes. These hidden gems give companies a major competitive advantage, transcending their services and products and allowing them to gain a dominant voice on issues of big-picture importance to their industry, customers or the world at large.
Surprisingly, the most challenging part of building a successful thought leadership campaign is not finding the compelling idea. Most organizations are brimming with potential concepts. It's helping clients decide where to focus, and what to give up.
Companies often fail to get attention for truly great ideas because they surround them with lots of other ones in an effort to please many masters. Or they may try to elevate concepts that have lots of internal meaning, but little external relevancy. We partner with you to chip away at these layers, surfacing and shining a light on thinking that will make a major impact for your business.
Once we identify a company's most powerful sources of thought leadership, we work with client executives to express these ideas in a variety of ways, including speeches, research initiatives, sales materials, micro-sites, interactive technologies, advertising and public relations.