Brand
Public Relations
Thought Leadership
Interactive Marketing

Brand

The services within our Brand Strategy offering are geared to help companies create winning ideas and content that will define and differentiate them in the market. In essence, we help our clients articulate what they do and why it matters. Once a client’s story is complete, we then collaborate with that company’s marketing leaders to tell that story externally across the right mix of communication mediums to achieve their business goals.

Brand Strategy — Creating Your Story

• Brand Research and Assessment
• Competitive Audits
• Brand Positioning
• Corporate Messaging and Taglines
• Product Positioning and Messaging
• Executive Thought Leadership Platform Development
• Executive Workshop Facilitation
• Crisis Strategy and Planning
• Category Creation

Brand Communication — Telling Your Story

• Marketing Communications Planning
• Internal and External Brand Roll Outs
• Employee Communication and Training
• Executive Presentations and Speechwriting
• Executive Media Training
• Thought Leadership and Issues Campaigns
• Company and Product Launches
• Business-Critical Media and Analyst Relations
• Marketing Communications Copywriting
• Brand Management and Marcom “Right Hand” Consulting
• Agency Partner Search Facilitation
• Storytelling Workshops and Seminars

Public Relations

Yes, CXO Communication is officially “back” in the public relations business. We are building a PR team and offering the following services now:

• Strategic counsel
• Communication planning and management
• Messaging
• Corporate communications
• Influencer relations (Media, industry analysts, bloggers, etc.)
• Product and technology launch and event support
• Content development and writing (press releases, web copy, blogs, speeches, white papers, brochures, etc.)
• Speaker/awards/contributed article placement and coordination
• Community relations
• Interactive marketing: SEO and social media opportunity generation
• Competitive tracking and related counsel

Thought Leadership

CXO Communication is known for creating and positioning clients through a strategy called Thought Leadership. Thought Leadership opportunities lie dormant in a company's people, products, customers, technologies and processes. We are experts at identifying our clients' most powerful ideas, and working with them to maximize the correlating market issues that will accelerate their leadership. Once we identify the most powerful sources of thought leadership within a company, we work closely with that organization's executives to express these ideas in a variety of forums, including speeches, sales materials, advertising and public relations. Services include:

• Identifying thought leadership content
• Creating thought leadership content
• Developing executive platforms and presentations
• Building and executing thought leadership campaigns

Interactive Marketing

Website

• User Interface Design — We design intuitive website navigation and page layouts to increase visitor page views
• Information Architecture — We provide a better web experience by organizing your site content and collateral from a visitors perspective
• Graphic Design — We create a visual experience that reflects your brand and speaks to your audience

Search Engine Marketing

• Paid Search Keyword List Generation — We will help you drive visitors to your website through relevant search terms and phrases
• Paid Search Campaign Setup — We architect paid search campaigns to drive returns whether you have a regional, countrywide or global customer base
• Paid Search Campaign Management — We control PPC costs while increasing impressions and click-through rates quarter after quarter

Website Analytics

• System Setup and Management — We will help you build your analytics system right the first time, we focus on useful information you can act on