"CXO was instrumental in launching XOJET for maximum visibility and business success. They helped us quickly solidify our corporate position, gain a leadership voice in the market conversation and rise to the top of a highly-fragmented marketplace. CXO’s strategic guidance, deep aviation industry expertise and true passion for our business made for a dynamic and results-driven partnership. These guys played a significant role in putting us on the map."

Alison McCauley
Vice President, Corporate Marketing

As a new private jet operator poised to enter a crowded marketplace, XOJET hired CXO Communication to position and launch the company and to drive its ongoing public relations efforts.

Working closely with XOJET’s management team, we helped define a strategy to set the company apart by focusing on its next-generation operating model, differentiated customer target and unprecedented speed of growth.

After successfully introducing XOJET in late 2006, CXO executed a two-year PR campaign that built XOJET’s reputation as one of the fastest-growing companies in private aviation. We garnered significant positive media coverage, including stories and editorial awards from prestigious publications including Barron’s, Fortune, Inc. Magazine, The New York Times and The Robb Report. XOJET eventually attracted the attention of global aviation investment leader TPG, resulting in a news-making nearly $3 billion company financing round in 2008.