As an emerging provider of workforce acquisition solutions, VirtualEdge was well respected by its clients, but had little brand recognition beyond its business partners. The VirtualEdge team asked CXO Communication to refine the company’s go-to-market story and to execute a “boot camp-style” public relations program to aggressively raise its market profile.

Our eight-month quick-hit campaign included the creation of a new corporate message platform, a custom HR “Lessons Learned” symposium and a flagship customer testimonials program. In addition, we executed a series of major product, personnel and business acquisition announcements that put VirtualEdge on the map. In 2006, VirtualEdge was acquired by ADP, a leader in business outsourcing solutions.