VantagePoint Venture Partners

"CXO worked with us to develop and refine our marketing strategy and messaging, including having Andy Cunningham step in as our interim CMO. They got to the essence of who we are and figured out how to articulate it in a compelling way. We have the highest regard for their capabilities."

Alan E. Salzman, Managing Partner, VantagePoint Venture Partners

VantagePoint, one of the world’s leading venture capital firms, wanted to elevate its profile in the technology, healthcare and clean tech markets.

CXO Communication guided VantagePoint’s partners to differentiate the firm based on the concept of “creative capital for transformative companies.” Based on this central idea, CXO Communication developed a message architecture and marketing plan. We then served as VantagePoint’s in-house marketing leadership, managing a diverse team of government relations consultants, PR firms, graphic designers and web professionals in a multi-faceted campaign to bring the concept to life.