MarketTools

"CXO led us through a very efficient process to update and refine our positioning and messaging platforms. … We enjoyed working with the CXO team and value their ideas, recommendations and support."

Pamela Kramer, CMO

MarketTools engaged CXO Communication to help it build a relevant, credible and differentiated brand position. After conducting a series of internal and external audits and positioning workshops, CXO Communication drove the development of a corporate messaging architecture that emphasized MarketTools’ pioneering role in the market research space and its on-demand offering. Following the corporate messaging exercise, CXO worked with MarketTools on outbound communication strategies that included PR, awards programs and speaking opportunities.