LeapFrog School, a leading designer of innovative, technology-based learning products, sought to increase its revenue potential by creating some brand distinctions between itself and LeapFrog SchoolHouse, a subsidiary catering to institutional customers.

CXO’s solution was to create umbrella messaging for both brands emphasizing their shared philosophy about how kids learn and what makes for a good learning product. We then developed a different set of complementary messages for LeapFrog SchoolHouse, positioning the brand’s educational offerings as tools to help teachers, not replace them.

Building on CXO’s positioning concept of “Unlocking Learning Potential,” LeapFrog School redesigned its web site, revamped its business development presentations and overhauled its marketing and public relations collateral. CXO worked closely with the LeapFrog School team on the successful completion of many of these initiatives.