Intacct

"I’ve known Andy and her team for years and have worked with her on more than one occasion. CXO really understands the industry. The team helped us articulate our competitive positioning and gave us the tools we needed to move ahead with our marketing communications program. I would work with them again."

Mike Braun, CEO

Intacct, a leading provider of on-demand accounting solutions, wanted to refine its messaging to establish a competitive position for the company. CXO Communication guided the Intacct leadership team through a series of audits and workshops to help hone the company’s positioning and message in the financial management software space. CXO recommended a broader product position, as well as some competitive de-positioning strategies.

Following the message refinement and positioning discussions, Intacct repositioned itself as a leading provider of on-demand financial management and accounting applications.