"CXO did a fantastic job working with my firm to evolve our brand positioning. They brought tremendous insights, dug deep to really understand our business and the landscape of our industry, and helped us achieve the results we needed. Everyone at Forum that met and worked with CXO was impressed by them and expressed gratitude that they were brought in to help us."

Will Milano, Vice President of Marketing

Forum Corporation, a respected professional services firm, wanted to evolve its brand to align more closely with its ability to help senior leaders execute their strategies through people. While Forum's strategic services and track record had expanded over time, many still viewed the firm solely as a learning and development company.

We collaborated with Forum's management team to establish a new brand strategy that centered on the firm's promise to "mobilize people to embrace critical strategies and accelerate business results." This brand essence was embodied in the firm's new tagline, "Strategy. Accelerated." The platform was infused with a sense of urgency that highlighted Forum's prowess at helping its clients rise to meet important challenges and opportunities during make or break business moments.

Forum is enthusiastically bringing this new brand strategy to life through a variety of marketing endeavors including a new website, social media push and the brand-led launch of its latest book Strategic Speed, which will be published by Harvard Business Press in 2010.