"When I launched Eclipse Aviation, our challenge was to change the way the world thought about aviation. This is where CXO excels. Creating a new market category and launching a new brand of jet aircraft in an industry that fears change and rejects innovation is a ‘bet the business’ kind of communication assignment. I never doubted this team could tackle it, and their results exceeded my expectations… CXO played an instrumental role in shaping the new very light jet category and positioning our jet as the market leader."

Vern Raburn, Former Eclipse President and CEO

When high-tech entrepreneur Vern Raburn founded Eclipse Aviation, he knew the right communication strategy would be critical to introducing his revolutionary aviation company and game-changing jet.

Working closely with the Eclipse team, we defined a thought leadership concept that transcended the aviation industry and allowed Eclipse to shift the market conversation beyond entrenched competitors like Cessna. The concept was “air taxi,” an alternative form of air travel that would be enabled by Eclipse’s innovative, cost-effective jets. We then named the new aircraft segment Eclipse was introducing the “Very Light Jet” (VLJ) category, and created an aspirational company mission - “To revolutionize the way people travel.“

This concept, category and mission were the foundation for a worldwide launch and industry-leading public relations campaign that established the now widely-recognized VLJ category and positioned Eclipse as its top manufacturer.