Law firm Cooley Godward (now Cooley Godward Kronish) hired CXO Communication to explore their brand’s opportunities for market differentiation and expansion. We partnered with Landor & Associates in benchmarking Cooley Godward’s brand reputation. We then conducted a series of in-depth interviews with the firm’s partners and clients to identify promising growth opportunities. CXO led Cooley Godward’s senior management team through an assessment of the firm’s brand strengths and helped them express Cooley Godward’s differentiation in the phrase, “Winning Matters.”