- Adobe
- AMD
- Beautifull!
- Best Thinking
- Borland
- Chestnut Hill Sound
- Children’s Hospital Boston
- CIMTEK
- Cisco
- CleanSource
- Cooley Godward
- Diamond Foods
- Eclipse Aviation
- EMC
- EO, Enterpreneurs’ Organization
- Forum Corporation
- FutureMark Paper
- Foundation for Accelerated
Vascular Research - Gemini Mobile Technologies
- HP
- Indie Energy
- Intacct
- JDS Uniphase
- K&N Engineering
- LeapFrog SchoolHouse
- Liberty-Greenfield
- LiveOps
- MarketTools
- Nationwide Insurance
- NetApp
- Opsware
- Portal Software
- PRTM Management Consultants
- QB3
- Rambus
- RSA Security
- Securify
- Specialized Bicycles
- Sterling Commerce
- Sun Microsystems
- SuperBulbs
- The Nature Conservancy
- University of California,
San Francisco - VantagePoint Venture Partners
- VirtualEdge
- World Presidents’
Organization (WPO) - XOJET
- Young Presidents’
Organization (YPO) - Zoomerang
"In a marketplace of ideas, thought leadership is one of the key currencies of brand differentiation. CXO has helped Cisco stay on top of thought leadership opportunities and contributed to our executives’ ability to help our customers anticipate the impact of IT and networking on their businesses."
Ron Ricci, Vice President of Corporate PositioningIn 1995 Cisco was emerging as a clear leader in networking but was still struggling to define its space among such formidable competitors as Cabletron, Synoptics and 3Com.
Working closely with the Cisco executive team, including CEO John Chambers, CXO Communication’s staff counseled Cisco to tie its positioning not just to the rise of networking as a category, but instead to the phenomenon of the Internet, which the category was enabling.
The resulting positioning, "The Worldwide Leader in Networking for the Internet," coupled with Cisco’s legendary communication focus and discipline, created a communication platform that touched nearly every product, service and executive in the company.