With a new management team in place and a pivotal acquisition complete, CIMTEK needed a corporate messaging strategy that better represented its expanded product portfolio and positioned the company for long-term market leadership.

Our first step was to shift CIMTEK’s value emphasis away from product test equipment and toward global product quality. We defined a company story highlighting the growing quality crisis in outsourced manufacturing environments and CIMTEK’s ability to solve this business-critical problem.

Using the idea that product quality drives global business performance, we helped CIMTEK create a strategic blueprint for its worldwide marketing and sales activities. Today, CIMTEK is rapidly expanding its leading market position in global test solutions.