Children’s Hospital Boston tapped CXO Communication to market an innovative new family philanthropy program called Generation Cures. Generation Cures uses digital media such as games, videos and webisodes to teach kids about the importance of helping others, while raising funds for the hospital’s life-saving pediatric research.

CXO collaborated with the Children’s Hospital Boston team and their creative partners to quickly crystallize a brand strategy, visual identity and roll-out plan for Generation Cures. We then helped bring the brand to life across the entire marketing spectrum, including Generation Cures’ website, collateral, merchandise, events, advertising, social/viral media, public relations, grass-roots promotions and internal communications.

CXO is currently driving the national marketing roll out of this inspirational, groundbreaking program.