- Adobe
- AMD
- Beautifull!
- Best Thinking
- Borland
- Chestnut Hill Sound
- Children’s Hospital Boston
- CIMTEK
- Cisco
- CleanSource
- Cooley Godward
- Diamond Foods
- Eclipse Aviation
- EMC
- EO, Enterpreneurs’ Organization
- Forum Corporation
- FutureMark Paper
- Foundation for Accelerated
Vascular Research - Gemini Mobile Technologies
- HP
- Indie Energy
- Intacct
- JDS Uniphase
- K&N Engineering
- LeapFrog SchoolHouse
- Liberty-Greenfield
- LiveOps
- MarketTools
- Nationwide Insurance
- NetApp
- Opsware
- Portal Software
- PRTM Management Consultants
- QB3
- Rambus
- RSA Security
- Securify
- Specialized Bicycles
- Sterling Commerce
- Sun Microsystems
- SuperBulbs
- The Nature Conservancy
- University of California,
San Francisco - VantagePoint Venture Partners
- VirtualEdge
- World Presidents’
Organization (WPO) - XOJET
- Young Presidents’
Organization (YPO) - Zoomerang
Faced with a notoriously noisy consumer electronics market, the founders of Chestnut Hill Sound turned to CXO for help in crafting a compelling corporate story and a product position and market launch strategy for GEORGE, their new digital audio system.
Our core strategy was to differentiate GEORGE from the glut of existing “speaker dock” competitors by positioning it as the only platform that extended the iPod’s famed navigation into the home.
GEORGE was introduced at the 2007 Macworld Conference & Expo. The product immediately earned leadership status when it became the only audio system to win Macworld Magazine’s coveted Best in Show Award. GEORGE went on to receive glowing reviews and Editor’s Choice awards from high-profile media outlets including CNET, Consumer Reports, Good Housekeeping, GQ, The New York Times and PC Magazine.