"The message architecture CXO created is golden. It is worth every penny I paid for it. If this had been the only thing you had delivered, it would have been worth it."

Matthew Janopaul, President and COO

Prepared, fresh food company Beautifull engaged CXO Communication to position and launch the company's new concept store.

Andy Cunningham served as interim vice president of marketing and worked closely with Founder and CEO Eric Greenberg to hone the language that would best tell the Beautifull story through the development of a message architecture and new website copy. CXO also created the “fresh foodspace” category name. Following the store launch, we then developed an online presence for the company through Twitter and Facebook and laid the groundwork for Beautifull to express itself as a lifestyle company.