Clients

Clients do most of our marketing. They recommend us to others. They bring us along when they change companies, because they trust us and know our work.

CXO has deep roots in the technology industry, but our client list has diversified over the years as the leaders we’ve worked with ventured into new areas and spread the word. Today we serve organizations in the aviation, consumer, healthcare, non-profit, technology and services sectors.

See what some of our clients have said about the value we deliver.

AMD Beautifull Borland Cisco Eclipse Aviation Intacct Liberty Greenfield Liveops MarketTools PRTM RSA Security UCSF VantagePoint Venture Partners XOJET Young President Organization
The CXO team is one of those rare groups that can readily connect what’s going on around us with our strategic communication efforts.
Hector Ruiz – Former President and CEO, Advanced Micro Devices
The message architecture CXO created is golden. It is worth every penny I paid for it. If this had been the only thing you had delivered, it would have been worth it.
Matthew Janopaul – President and COO, Beautifull!
Building consensus while developing a compelling differentiated position is what CXO does best. They came into Borland as partners, managed the process and helped us navigate from brainstorm discussions to the creation of an actionable story that aligned our organization and defined a vision for our sector.
Aaron T. Feigin – Vice President, Corporate Communication, Borland
In a marketplace of ideas, thought leadership is one of the key currencies of brand differentiation. CXO has helped Cisco stay on top of thought-leadership opportunities and contributed to our executives’ ability to help our customers anticipate the impact of IT and networking on their businesses.
Ron Ricci – Vice President of Corporate Positioning, Cisco Systems
When I launched Eclipse Aviation, Andy was one of the first people I called because I knew our challenge was to change the way the world thought about aviation. This is where CXO excels. Creating a new market category and launching a new brand of jet aircraft in an industry that fears change and rejects innovation is a ‘bet the business’ kind of communication assignment. I never doubted this team could tackle it and their results exceeded my expectations.
Vern Raburn – Fomer President and CEO, Eclipse Aviation
I’ve known Andy and her team for years and have worked with her on more than one occasion. CXO really understands the industry. The team helped us articulate our competitive positioning and gave us the tools we needed to move ahead with our marketing communications program. I would work with them again.
Mike Braun – CEO, Intacct
We knew that we were different, but we were struggling to differentiate our commercial real estate firm in a market where everyone was basically saying the same thing. Within a short time, CXO had rallied our core management team around a common ‘elevator story’ and key messages that articulated our philosophy and the ultimate value we bring our clients.
Richard Wham – Managing Principal, Liberty-Greenfield
I worked with Andy and her team to develop a message architecture that differentiated our company from the rest of the pack. Her team delivered everything we expected and provided us with a clever tagline as well. In addition, Andy worked with our CEO on a thought leadership platform that expressed his vision in a compelling way.
Azita Martin – VP of Marketing, LiveOps
CXO led us through a very efficient process to update and refine our positioning and messaging platforms.… We enjoyed working with the CXO team and value their ideas, recommendations and support.
Pamela Kramer – CMO, MarketTools
CXO team members were valued counselors at every stage of the brand and positioning process – from concept development, to go-to-market execution, to internal training to our external launch. CXO delivered on their promise – and then some.
Gordon Stewart – Former CEO, PRTM
CXO is one of the most talented, creative and effective consulting firms I have worked with in my 20+ years in high tech marketing. They were instrumental in driving development of our brand strategy and platform through executive workshops, audience research and competitive and market research. They combine extensive experience in the branding field with passion, vision and a true ability to get things done (often mutually exclusive skills). I highly recommend CXO.
Gail Freeman – Director, Division Marketing, RSA, The Security Division of EMC
The CXO team engaged the UCSF campus to develop a positioning concept that differentiates us in the crowded, confusing world of educational institutions. Their product was surprisingly simple, yet captures the essence of who we are and what we offer.
Barbara J. French – Associate Vice Chancellor, University Relations, UCSF
CXO worked with us to develop and refine our marketing strategy and messaging, including having Andy Cunningham step in as our interim CMO. They got to the essence of who we are and figured out how to articulate it in a compelling way. We have the highest regard for their capabilities.
Alan E. Salzman – Managing Partner, VantagePoint Venture Partners
CXO was instrumental in launching XOJET for maximum visibility and business success. They helped us quickly solidify our corporate position, gain a leadership voice in the market conversation and rise to the top of a highly-fragmented marketplace. CXO’s strategic guidance, deep aviation industry expertise and true passion for our business made for a dynamic and results-driven partnership. These guys played a significant role in putting us on the map.
Alison McCauley – Vice President, Corporate Marketing, XOJET
Andy and her team helped us redefine the YPO brand by focusing on the true potential of the organization, which allowed us to make the organization more relevant to our members. It was their strategic thinking that helped us answer the big question, “What should YPO look like over 50 years?” We couldn’t have made such a monumental step without them.
David Martin – Chief Executive Officer, Young Presidents’ Organization