People
Alison McCauley
A frequent CXO partner, Alison is an accomplished senior marketing executive with 17 years of experience focused on positioning, brand strategy, market research, segmentation and go-to-market strategy. She has worked with dozens of clients across the technology and financial services industries, including Mastercard, Wells Fargo, First Data Corporation, Hewlett Packard, Oracle, Adobe and EMC, and is frequently called on by top-tier venture funds to position and launch their portfolio companies.
As the senior director of corporate positioning for PeopleSoft, Alison was responsible for working with executive management and across product, technology, and industry teams to develop and execute strong, consistent corporate positioning and messaging. At Kleiner-Perkins funded Portera and TPG-funded XOJET, Alison was responsible for launching the companies and building the corporate marketing function from scratch. At consultancy Edgar, Dunn and Company, Alison ran strategic brand and marketing projects for Fortune 1000 companies.
Alison holds both a bachelor’s degree in psychology and a master’s degree in sociology and organizational development from Stanford University.